Education

Learn Coffee From the Source

Three ways to learn specialty coffee — from a free introduction to visiting the farm in person.

Free Forever

From Seed to Cup

Your complete introduction to specialty coffee. 8 modules covering everything from seed to cup — taught by the producers, not the baristas. No credit card required.

~3 hours8 modulesCommunity

Start Your Free Coffee Education

1Why Specialty Coffee Matters

2Seeds & Nursery Fundamentals

3Planting & the 3-Year Journey

4Harvest & Cherry Quality

5Processing Methods

6Drying & the Dry Mill

7Cupping 101 — SCA Scoring

8Brewing Specialty Coffee at Home

AdvancedMost Popular

Masterclass: Advanced Specialty Coffee

For serious producers, buyers, and coffee professionals. 12 in-depth modules covering production science, quality control, business strategy, and export markets.

12 advanced modules (~12 hours)
Bi-weekly live Q&A with producers
Real farm data and case studies
Private community of coffee professionals
Monthly cupping sessions

$47/monthor $397/year (save 30%)

Cancel anytime — no questions asked.

Join the Academy

1The Specialty Coffee Business Model

2Variety Selection Strategy

3Soils & Fertilization Science

4Phenology-Based Farm Management

5Pests & Disease — Broca, Roya, CBD

6Harvest & Conversion Factors

7Advanced Controlled Fermentation

8Drying & Moisture Control

9Quality Lab & SCA Protocols

10Export & International Markets

11Farm Data Systems

12Renovation and Financial Planning

What Students Say

Learning From the Source

Finally, a course that shows the real work behind specialty coffee. No marketing fluff — just a producer sharing 20 years of experience.

Coffee buyer

Dubai, UAE

The farm data and case studies in the Academy are invaluable. I apply what I learn directly to my own operation.

Small-holder producer

Huila, Colombia

I came for the free course and stayed for the community. The direct access to a working farm changes everything.

Home roaster

Toronto, Canada

In-Person Experience

Visit the Farm

Walk our fields, cup our coffees, and experience the seed-to-cup journey in person. A full-day immersive experience in Caicedonia, Colombia.

Full-day farm tour (6-8 hours)
Coffee cupping session with our team
See harvesting, processing & drying
Lunch with traditional Colombian food
Take home a bag of our specialty coffee

$297

per person

Groups of up to 6 welcome

Limited spots — book your date

Learn More & Book

Questions

Frequently Asked

Not at all. The free course starts from zero and guides you from seed to cup. The Academy is more advanced, but anyone who completes the free course is ready for it.

Each module includes video lessons, written guides, and discussion prompts in the community. Academy members also get bi-weekly live Q&A sessions and cupping exercises.

Yes. Cancel anytime from your Skool account — no questions asked. The yearly plan ($397) saves you 30% and includes everything.

We teach from the farm, not from a textbook. Every lesson comes with real data, real decisions, and real outcomes from over 20 years of specialty coffee production. You learn from producers, not marketers.

You fly to Armenia (AXM), Colombia. We handle transportation to the farm in Caicedonia. The full-day experience includes a farm tour, cupping session, processing demonstration, traditional lunch, and a bag of our specialty coffee to take home.

Yes. Both the free and Academy communities are active with producers, buyers, and enthusiasts from around the world. Santiago and the team participate regularly.

Academy members and farm visit participants receive a Particular Coffee certificate of completion. The free course includes a community badge.

Absolutely. We welcome groups of up to 6 people per visit. Contact us for group rates and custom experiences.

Compare Your Options

Feature	Free $0	Most Popular Academy $47/mo	Farm Visit $297
Video modules	8	20	—
Community access	Yes	Private	—
Live Q&A calls	Monthly	Bi-weekly	—
Farm data & case studies	—	Yes	Yes
Cupping sessions	—	Yes	Yes
In-person experience	—	—	Yes
Certificate	—	Yes	Yes

Start With the Free Course

No credit card. No commitment. Just coffee education from the producers who grow it.

Get Free Access Now